With a background in customer service, membership director at Collier Building Industry Association and marketing director for a contracting company, Lisa has extensive experience in marketing and the construction industry. Her focus is always on the customer and delivering the highest level of service, making her a perfect fit for our Licenses, Etc. team.
Originally from Tennessee, Lisa now calls Naples home, along with her husband, a bull dog, a black lab and a sugar glider. She's committed to her Southwest Florida community, volunteering her time with several organizations. She has served on numerous boards and committees including Sales & Marketing Council at the CBIA, Business Builder Council, Interior Design Society Naples, and a founding Steering Committee member of the Bonita Springs Chamber of Commerce Young Professionals.
On to the interview...
What will you be doing at Licenses, Etc.?I'll be heading up our new service offerings of Social Media Networking and License & Business Maintenance services and will also be assisting with applications and other marketing services. Whatever needs to be done for the customer, I'm there to help.
What do you think is the biggest challenge contracting businesses face right now?To say it in one word: Budgets. Every company out there is cutting wherever they can to keep cash flow steady, but the one part they should not cut, marketing, is usually the first to go. How will people know that you exist if you don’t tell them?
How can you help clients overcome this challenge?Social Media Marketing is the way to go. I set up custom pages that show the company in their own unique way and engage the customers to interact. This will cause a dialogue that will make the customer feel comfortable to ask the questions to make the decisions they need to.
In your opinion, what is the best way contractors can use social media networking for their businesses?To stay on top of their image. Most of America is on one site or another and if you are not, how do you know what they are saying about you? A satisfied customer tells 3 people on average. A dissatisfied customer tells 10. If you interact with your customer and listen to what they have to say, you can stop a problem in its track and make sure it never happens again. Find out what they need and make sure you are able to give it to them. Be proactive about your business and create an environment where the customer feels safe and sure of their interactions with you.
What do you do when you’re not working?I like to play Bunco.
What’s your favorite thing to read?Fiction. I love a good story. (We won't ask your favorite book...because we all know it's Promise by our own Kristie Cook...or maybe Purpose, the sequel...right? <Hint: If not, just nod your head and smile. That's what you're being paid for now.>)
Favorite movie?Princess Bride has been my favorite movie since I was 8 years old.
Favorite TV show?Definitely House MD.
Favorite thing to do outdoors?I love to hike. Yes I do realize I live in Florida, but back in Tennessee, I loved to hike.
Pick one place in the world you want to travel to.Australia. I would love to see the animals that they have there all in their natural habitats.
If you were stuck on a deserted island, what is the one object you could not live without?Solar powered car – could get around wherever I needed to go, sleep in it, keep cold with the A/C, stand on it when I need to be a little taller, and hide in it when animals come attack.
If you could have dinner with anyone in history (past or present), who it would be? Why?I would have dinner with Princess Diana. I would want to ask about the differences in social structure and if she regretted marrying into the royal family. I would love to hear stories from the castle, the unedited ones, and stories from her childhood. She is the rags to riches story come to life and I always wondered if it was everything she wanted it to be.