Friday, August 12, 2011

QR Codes – The Newest in Marketing

A new technological buzz is on the street and is spreading rapidly. The new advancement is called a Quick Response code, more commonly heard and talked about as a QR code. It is a specific matrix barcode. The words “quick response” refer to the fact that the code can be read quickly by a cell phone or reader and then can transmit unlimited data. They were originally created and used in Japan and are now being used throughout the United States in both commercial tracking applications and convenient applications for cell phone users.
QR codes can be placed on many mediums including magazines, business cards, buses, signs, and any objects users could need or want information from. The type of information that can be accessed by the individual scanning the QR code includes contact information, text, a website, a video, and more.  These codes are so advanced that they can even direct the user to compose a text message or e-mail or to receive a coupon for that specific business.
The QR code works very simply. The consumer needs to open the correct code reader application and hold their mobile device up to the QR code. The application then takes a picture of the code and directs the device to the information the code has been programmed to access.  
Download your reader application.  Choose yours based on the type of phone you have.  Each site lists the phones that support their apps:
·         KAYWA Reader:
·         Mobile Tag:
·         NeoReader:
Quick Response codes help you as a consumer and they can also help your business, no matter how small or large it is. By putting these codes on your products, flyers, invites, print advertising, etc. you can connect your clients to endless information. The potential growth for your business and possibilities to further service clients are endless.

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